PlanVortex against the alternatives
Written so you can decide without calling us, and so that, if you ask an AI about it, it finds concrete facts instead of adjectives.
| PlanVortex | Ayrshare | Buffer / Hootsuite | Build it yourself | |
|---|---|---|---|---|
| What it is | Dashboard + integration with your product | Publishing API | Tool for your own accounts | Custom code |
| Entry price | €0 · then €15 + VAT/month | ~$149/month | ~$6–99/month per user | 2–4 months of engineering |
| Price to use the API | €0 · on every plan | From ~$149/month | Not applicable | — |
| Create your own apps | Yes, on all four plans | Yes | No | They're yours |
| Dashboard under your brand | On request | No | No | You build it |
| Separate multiple clients | client → orgs → accounts | Profiles | Workspaces | Up to you |
| AI: text | Yes | Yes | Yes | You integrate it |
| AI: generated images | Yes | No | No | You integrate it |
| Embeddable in your product | Yes, built in | Yes | Limited | You build it |
| Platform verification | Already handled | Already handled | Not applicable | One per platform |
| Cost of X | Per post | Flat fee per account | Included/limited | Direct X rate |
| New networks | Added automatically | Theirs | Theirs | A new project every time |
The API costs nothing: what scales is the rate limit
Ayrshare sells API access for around $149 a month. In PlanVortex the API is on all four plans, the free one included: you create an app, get your token and publish without entering a card. What scales with the plan is not whether you can integrate, but how many separate apps you get (1 on Free, 2 on Basic, 5 on Pro and up to 10 on Custom) and how fast you can call. If you also need many connected accounts, the custom plan starts at €45 a month plus VAT with its minimums (15 accounts, 20 GB, 5 integrations, 4,000 AI credits and 5,000 X credits) and accounts are charged in tiers: €3 each from 11 to 25, €2 from 26 to 100 and €0.90 beyond that.
When we're NOT the best option
If you have a single profile and post every once in a while, you don't need any of this: your network's own app is enough. PlanVortex starts paying off once there are several accounts, several people or several clients involved.
When we are
If you run your own brand on several networks and want the AI to leave the week written. For an agency too: clients are truly separated and get a dashboard you did not have to build. And if you have a product of your own, all of it integrates through the API.